Performance Marketing
Paid campaigns with a reviewed structure.
Google and Meta campaign planning, measurement and review organised around the agreed audience and offer.
What's included
- Google Ads — Search, Display, and YouTube campaigns
- Meta Ads — Facebook and Instagram campaigns
- Full-funnel strategy: awareness → consideration → conversion
- Creative strategy and ad copywriting
- A/B testing framework for creatives and audiences
- Conversion tracking setup (GA4 + Meta Pixel)
- Weekly performance reports with actionable insights
- Ongoing optimisation — we never set and forget
What this work can include
- Campaign structure aligned to the audience, offer and landing page
- A measurement plan covering GA4 and Meta Pixel events
- A review rhythm for creative, audience and landing-page changes
- Clear documentation of what was tested and what to review next
- A scoped optimisation backlog for the next working cycle